With things starting to open back up in Regional Victoria now is the time to start actively marketing your business. But where do you start? Here’s a handful of tried and true ideas you can launch with very little investment or effort and kick start your business quickly.

I often hear from small business owners that investing in marketing strategy is just something large corporates do. But in reality it’s exactly how those large corporates got that way – great strategy is the path to growing your business.

If you’re being told the answer is simply ‘advertising’, you’re missing about 85% of the puzzle! Advertising might push your brand into a customer’s line of sight but going from looking at something to purchasing something is a complex journey that you need to draw the map for. Here’s where to start.

Not everyone is your customer. Ripping that band aid off is the first step to changing your mindset on what good quality customers look like, and how you can build your base of them and have your business flourish.